W.J. Deutsch & Sons Hosts Preview for New National Public Television Cooking Show: Ucook! with Chef Bob
New York City, March 28, 2011 –W.J. Deutsch & Sons (Deutsch), one of the largest sellers of wine in the U.S.A., today previewed the new National Public Television cooking show Ucook! with Chef Bob at the Tribeca Film Center. Seven international wine brands within Deutsch’s portfolio are featured throughout the show’s debut season: André Lurton, Barone Fini, The Crossings, Georges Duboeuf, Ramón Bilbao, Volteo, and [yellow tail].
“This year marks our 30th anniversary as one of the country’s leading sellers of fine wines,” said Renato Reyes, Chief Marketing Officer, W.J. Deutsch & Sons. “One of our missions is to make wine approachable, enjoyable and affordable for consumers. Supporting Ucook! with Chef Bob is just one of the many ways we are helping consumers understand the pleasures of drinking wine and the range of options for pairing wines with different kinds of food. Combining our extensive portfolio of fine wines from around the world with Chef Bob’s easy going and entertaining style is the ideal showcase.”
According to co-creator and host, Chef Bob Waggoner, the premise of Ucook! with Chef Bob is simple: “With a little knowledge, anyone can cook a fine dining meal at home and pair it with great wines. Preparing fine food doesn’t have to be difficult; and great wine doesn’t have to be expensive. There probably isn’t any other company in the country that offers such a wide variety of wines at such great value. When we were selecting wines for this venture, we knew W. J. Deutsch had the ideal portfolio.”
Ucook! with Chef Bob begins distribution on March 31 and will be shown weekly on National Public Television affiliates throughout the U.S.