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Amarone Families

Twelve Amarone producers lead by Sandro Boscaini of Masi, with the intent of safegarding the tradition and the quality of Amarone.

Le Famiglie dell’Amarone d’Arte or Amarone Families — an association consisting of 12 of the most historic wine producers in Valpolicella, Italy, including Allegrini, Begali, Brigaldara, Masi, Musella, Nicolis, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, Venturini and Zenato — focuses on protecting the legacy and traditions associated with one of Italy’s most noble and robust red wines, Amarone.

Their mission is preservation of the traditional character, quality and value of Amarone, keeping it a true artisanal wine, which they have seen threatened by relaxation of strict standards, including widening of the approved production zone and a large increase in volume. For more than a year, these producers have been united, publishing a manifest and using a distinctive badge of quality, a hologram with the letter “A” on their wine bottles, as a sign of their determination to defend the excellence of their production.  Amarone DOC has been elevated to DOCG with the 2O1O vintage, thereby raising the bar of production requirement.

The Amarone Families were back in New York City at the majestic New York Public Library for a day of seminars, guided tastings and introduction of their current releases.

The focus of the seminar was on “Twenty Years of Amarone, the Gentle Giant Awakens”, presented by Wine Spectator’s Gloria Maroti Frazee, Director of Video & Education along with the Amarone Families’ producers.  Ms. Maroti Frazee commented as follows on Amarone “My AHA! wine, the sip that made me fall in love with wine, was an Amarone. Ripe yet elegant, apparently sweet yet totally dry, revealing layers of complexity… Some romances end in heartbreak, but Amarone Family wines are the kind of wines that you stay in love with”.Sandro Boscaini commented “many great Italian wines that start with a B but ours starts with an A”

Amarone raises the stakes on quality and original character of the product.

To do this, the association technically adopts a “voluntary regulation”, which makes its rules even more selective: minimum alcohol volume up to 15%, higher dry extract, release in the market with a minimum of 30 months of maturation. And when necessary, due to problematic harvests, the decision not to classify a vintage.

Vist the Amarone Families on line: http://www.amaronefamilies.it/

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