Trentino Grappa: The “GRAPPATURISTI” guide is born
A guide that accompanies tourists while exploring the Trentino valleys and its grappa distilleries. A tool that tells how to taste the product and how to use it in the kitchen.
Trento, March 26, 2014 – New year, new look. The Institute for the Protection of Grappa del Trentino starts with the promotion in Italy and abroad and introduces a guide to discover distilleries associated within the territory. Trentino Grappa, the title of this new information tool that the Institute for the Protection of Grappa del Trentino has created to accompany the visitor in the form of a new journey into the Italian spirit par excellence, the grappa. A publication that collects all of the member companies and has product pages with technical references.
“The history, the tradition, the geography of brandy, is what we wanted to gathered in this publication – says the president of the Institute for the Protection of Beppe Bertagnolli – because even grappa is a driving force for the economy of the individual valleys of the territory and there is increasing consumer awareness of this issue that we have tried to highlight with this new tool. “
It could be described as “the grappa road” thanks to the map attached to the guide that will lead the visitor to discover the 28 distilleries scattered across the various valleys of the Province of Trento. In the introductory part of the guide is also a short handbook on how to properly taste Trentino grappa, how to choose, and pair grappa in the kitchen, not only to prepare delicious recipes, but also to propose pairings with sweet and savory dishes.
It does not end here the commitment of the Institute who has since raised the image of the corporate website (www.grappatrentinadoc.it) renewing the look and making it compatible with the new technologies. A good way to better address the new consumers who are, according to a recent survey, younger females. With this in mind, communication on social networking sites try to talk brandy in a modern language, best suitable for the consumer of the future.
The annual production of Trentino grappa represents about 10% of the national, about 4 million (70 cl. bottles). The average annual production is about 10 thousand ectoliters of brandy distilling,and always on an annual average, 16 thousand tons of “vinaccia”. Three main types of grappa are produced: one from aromatic grapes (40% of the total), the ones destined for aging (approximately 35%) and the blended grappa (about 25% of production). The average annual turnover that generates Trentino grappa is estimated to be around € 15 million for the bottled with 2 million euro in raw material. The export share is about 20 per cent of the total.
Istituto Tutela Grappa del Trentino
Via del Suffragio, 3 – 38100 Trento
Tel/fax: +39 0461 235378 email: firstname.lastname@example.org; www.grappatrentinadoc.it
Ufficio stampa: Alessandro Maurilli – AlMaPress email@example.com ph. +39 320.7668222
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